Okay, there really is no "Easy" way to sell. But the fact is most people try so hard to avoid objections that the Rosie pictures they paint loses them a long term customer. Now I understand you need to positively portray the benefits of your product or service, but lets analyze a few things.When you oversell a product or service it creates an angry customer. If you don't set reasonable expectations you are setting yourself up for no repeat business.
The amount of damage one angry customer causes is far worse than the amount of good press five happy ones do. How often do you hear people at the Barber Shop talking about how great a company treated them? I bet you hear them complaining everday.
Is the Sales Industry a sprint or a marathon? It is a marathon, flash in the pans are commonplace in the Sales industry, any person with a quick tongue can snowball a few unsuspecting clients, but where will they be in 6 months when word gets out?Sales is a tough racket with an extremely high attrition rate. The great salespeople will tell you that there is a lot more to success than the type of closes you use. It is something based around building relationships, knowing and loving the clients you have. People today are more likely to buy the realistic side than the Pie in the Sky anyway, so be truthful and pitch the truth. Return on investment is all people want, show them a reasonable way to benefit from your product and service, they will be more likely to be your customer for life.Pitch the risks, they want to hear them and you will be the only salesperson that does it most of the time. Sell yourself as an honest person first and you will eventually get the sale if there is a need. Happy Selling......
Original :: selling the easy way
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