sales training becoming a student of

The salesperson who understands people and human nature is the salesperson who is consistently on the top. Unless you understand the psychological process a customer goes through before committing to a purchase, you will be spinning your wheels trying to promote your products.To become a student of people, you must get "in the trenches" and connect with the people who will become your buyers. You need to figure out what the driving force behind their needs and problems are before you can offer them solutions. Find their pain and frustrations or deepest desires and you will close sales.To do this, you need to go where they hang out. This may be different for every market. Forums and user goups are a great place to start. Remember that you are there to study, not to sell. Make friends, engage in conversations and read what the members are discussing. Ask questions. This is very effective. If you have an idea of what their problems are, ask, "Has anyone ever had this problem? If so, what have you tried and did it work?" You will immediately get people telling you they have and what they have tried so far. This is invaluable information. You can use it to formulate your sales copy. Armed with this knowledge, you can tailor your sales campaign to target the specific problems.When people do a search, they generally search by the description of the problems and not for product names because they usually do not know them. So let's say you have a baby product that will swaddle a baby, you might offer the solution to the problem of settling a cranky baby, or getting a baby to sleep through the night rather than just promoting baby swaddling.It is human nature for any parents of a crying baby to want a solution to that problem and to want it now! You do not have to sell them on the features of the product, all you have to do is tell them that it will solve their problem. They will be lining up to make their purchases. The same goes for just about any problem you can think of. If your product offers a solution, relieves pain or fills a deep desire, you have a winner on your hands if you learn to market the problem.From there, the rest is very easy. You see, solutions sell themselves. All you have to do is identify and acknowledge the problems, let it be known that you have an effective solution and your customers will be begging you, with their credit cards in hand, to sell to them.

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