direct sales hostess coaching and

In the business of direct sales party plan selling, hostess coaching is a vital part of our business. Hostess coaching is done to insure a good turn-out for the demonstration of the products we are selling, and to get additional sales from the people who are not able to attend. You can also increase your bookings through hostess coaching by just adding a little bit more to your coaching contacts.Traditionally we provide our hostesses with catalogs and order forms and instruct them to get orders from the guests who will not be able to attend. We may suggest a price-point that she aims for: $100, $200 or more in "outside" orders before the party starts. This is an excellent way to increaseur sales and, just as important, the amount of products our hostesses receive.But is there a way for us to teach our hostesses to get additional bookings for us? Yes there is! It's a simple and easy way for us to increase our bookings and generate more business.We know when we are talking to our new hostess we need to suggest to her that she show the catalog to the people who are not able to attend the party. What would happen to your business if you said, "Sally as you are showing the catalog to people who can't attend I want you to listen for some 'magic words.' If your friend is commenting about how many things she likes in the catalog and having a tough time narrowing down what it is she would like to get, then suggest to her to book her own party so she can take advantage of our hostess program. Words you want to be listening for are things like:There are so many cute things in here.I just can't decide which one to get.There's several things I want but I can afford to get only one.This is cute! Oh I like that one, too.I sure could use that but I don't think I want to spend that much.When you hear your friends saying things like that, suggest they get one or two items from your party and then book their own party to get the rest of the things they like at free and reduced prices. That way you can take advantage of what our hostesses receive when they get bookings. Then explain to her what's in it for her when there are bookings at her party.The night of her party how much easier is it to talk to her about recruiting? She's already experienced selling and booking with your company. When you ask her if "she has ever considered doing what you are doing?" you can point out to her to that she has already been a consultant with your company because she has gotten sales and also bookings. Tell her that when she becomes a consultant those bookings would be hers to help her get started.Showing your hostesses how to get outside bookings is a way to increase your business! You will either have additional bookings you otherwise would not have gotten, or else you'll have a new recruit!

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