six reasons the sale did not close

If you're selling and you're not closing sales fast enough, your tactics may need some adjusting. The difference between success and failure may have little to do with the product or service you sell but how customers are reacting to you and your presentation.The following is a list of reasons people don't buy and how you can improve your closing average.1. You're off target; you didn't listen. Sales are lost because sellers focus on selling and not listening. People often buy what they want over what they need. It's the seller's job to be tune with customer thinking and not judge what is right or wrong.2. You didn't ask for the order. Fear of hearing "No" holds many from success. When yohear "No" it may simply be time to think "Next." Letting rejection become personal will defeat efforts.3. Customers fear failure. People won't buy because they fear:Paying too much
Buying the wrong product
Making a mistake
Having their boss criticize them
Being disappointed with the product or serviceBe sure to consider the customers fears, even the unspoken ones and ask question so you can address their concerns.4. The buyer does not trust you. If you are not trusted it will be hard to build rapport. It's up to you to prove yourself.5. You focused on selling and not on helping. There may be little reason for people to buy your product. If you are selling and not problem solving it may backfire and you won't make the sale.6. You're from Venus and they're from Mars. Trying to close sales with one-liners and hard closing strategies may put you on a different planet. People are smarter and more enlightened than ever. Hard sales tactics are well known and build resistance, not relationships.

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