Tuesday, September 1, 2009

sales scripts that eliminate the need to


I want you to envision someone is standing on the other side of a door. You are trying to get them to come through the door to stand next to you. You are telling them how great your room is. How it's much brighter, it's cooler, and quite honestly it's just the place to be!After 10+ minutes of you telling them to come over they are still hesitant. You realize that they are being "tough" so you go over to the room and try to push them through the door. You work so hard that you even get behind the door to close them into your desired room. Surely once they are inside the room they will see how great it is, right?Tragically that is how many a sales professional attacks with their sales scrips. They shout benefits, they extol the great features that are available and when that doesn't work they just keep trying to "close" the sale. Everything from pressure techniques to false time limiting offers are used, usually to no avail. Even if the customer does agree the sale won't last long as the customer will charge back the sale or find some way out of their contract. It's just a big waste of time.Instead of using sales scripts that attempt to "close" the prospect, get the prospects to close themselves. When you can get your prospects to see the value in what you are offering there is never a need to close. This doesn't mean sharing insights about awards or company history, it means getting your prospect to see how your product or service will benefit them.For example consider the following statements vs. questions that sell.Statement: "Our product can save you 10% annually on your insurance costs."Interest Piquing Question: "Would saving 10% annually on your insurance costs help you and your family?"Statement: "Our copiers are the top rated in the industry."Interest Piquing Question: "Would you like to discover more why 90% of business have switched to a different copying machine?"What do you think elicits more response, a simple statement or an interest piquing question? The more questions you ask, the deeper you dig, the more your prospect will identify you as someone who provides value. When you can share the value in what you are offering there will be no need to close as your prospect will ask you for the next step.Discover 67 interest piquing questions that will eliminate the need for you to close and double your sales. Start today with my free 5 day course (yes you can skip ahead) on scripts and conversion - www.QuestionsThatSell.com.

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