Wednesday, June 2, 2010

sales training ideas the economy has


Sales training rarely focuses on what to do in a tough economy, or when clients are in panic mode due to economic events yet, when these situations arise, how you act and react is extremely important and can make or break your business quickly. Following are some things you can do to make sure you stand out and thrive in difficult times.1) Make yourself available.Believe it or not, many salespeople become overwhelmed and even scared themselves and as a result, they avoid phone calls, e-mails, and other communication from clients and prospects. At difficult times, you want to be more available than ever. You even want to extend the number of hours you are in the office. You may even want ttemporarily put other areas of your life on hold. Important: It's critical to have balance in your life and yet, when you're in crisis mode in your business, it's a good idea to dedicate as much time as possible to business.2) Get proactive.This could easily have been number 1 however, in times of crisis, many people will call you so being available is first and foremost. By proactive we mean, call and contact your clients and prospects. Let them know that you are there for them and ready to walk them through this uneasy time. Also, let them know that you are available to talk to them if they want to call you or stop by. Again, many salespeople run or avoid a potentially bad situation, you want to face it head on and let people know you are there for them.3) Stay calm, cool, and collected.Most people panic when there's turmoil or times are tough; most people calling you will be nervous or upset. The best thing they can hear on the other side of the phone is someone who is calm and composed. By being calm you will help make others calm and they will also look to you for leadership. People who are calm when everyone else going a little crazy, are people who others look to for answers. So keep your cool and urge others to relax and stay the course.4) Double your efforts.In tough times many salespeople and businesses will cut back, this is your chance to leap frog everybody else by working hard and increasing your efforts instead of cutting back. You don't want to be giving into fear or emotions at this point and you don't want to be following the crowd. Double your efforts, work hard and smart, and grab the business that everyone else is cutting back on, ignoring, or not paying attention to.

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