4 ways to close more health insurance

Are you closing as many health insurance policies as you should be? Is your pipeline full of health insurance leads? Are you turning consumers with questions into new clients?If not, you might want to consider these four proven tips for closing more health insurance deals.1. Carefully review your current database of clients - This is a great source of new leads, yet often neglected. Take a little time to refresh yourself on who they are and what they bought from you--they're likely to buy again or know someone who will.There are two important things you are looking for:
First, your looking to see if there are additional services or adjustments you should be making considering the currentarket environment. The last thing you want is for them to go searching for insurance elsewhere.
Second, create a good profile of your ideal client. Outline where they came from, what they were looking for, and how you landed them as a client.
Given enough examples, this will increase your sales leads and help you improve your marketing profile and sales process.2. Consider buying health insurance leads - Having developed a clearer picture of what an ideal customer looks like it's time to start talking to some of them. Unfortunately, any marketing strategy takes time to begin generating customers. You probably don't have that kind of time. Don't panic. There is a short-cut to getting qualified insurance leads. It's really as simple as buying insurance leads that are filtered for your ideal customer.There are numerous insurance lead providers who are experts in Internet marketing. They market all day long, spending big budgets, and optimizing messages and conversion techniques to bring you a steady flow of insurance leads. You know what you want--simply ask the experts to bring you a few.3. Get a lead management system - The one bad thing about buying Internet insurance leads is that the customer expects immediacy. They're not handing you a phone number and saying get back to me when you can. When these folks submit their name, telephone number, and email they expect a quick response.Regardless of your marketing plan you need a lead management system. A simple software tool that helps you automate staying top of mind with email, tracking telephone contacts, keeps a steady drip of value messages to prospects, and continually pushes you to make one more call.4. Develop a solid follow-up plan - With a CRM or contact software in place it's easy to systematically touch your customers. Of course that still assumes you've done a little planning and outlined your follow-up plan. What are your unique value propositions along the way? Do you need to alter the communication as they respond, buy, or even say, "no?"Outlining this plan into a series of sequential emails and call scripts will help you maintain regular and consistent follow-up. This is what closes lots of deals, consistently, over the long run.

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