Friday, May 7, 2010

insurance sales training tips


You may need some insurance sales training for your sales staff. Most major insurance companies already have them. If you are a small independent agent however with a small staff or a bank that is involved in adding insurance services, you may need to look into getting some insurance sales training especially if this applies to you.How will you know what Insurance Sales Training you or your Company will need?What kind of insurance will you be selling? Life Insurance is not as easy to sell as property insurance for instance as people are required to carry property insurance if they have a mortgage on their home. Property and casualty insurance is both often required to have by law so theseare an easy sell. Health insurance goes on the back burner for many people; some simply cannot afford it while others do not want to pay the high price for it. Life insurance unless it is very reasonably priced is not easy to sell as most people who buy it will never see the money unless it is the type that has a cash value you can collect on. Most often it is not until a person gets older that they even consider buying life insurance. Unless your business is only offering property and casualty insurance then you will probably need insurance sales training.Observe a member of your sales team in the act of trying to sell an insurance policy or record yourself doing it. It is best to do it when business is conducted in the office, but if this is not possible you may want to go with you new salesman and see how he does. Then consider these questions;1. Was the customer's financial resources talked about? This should be one of the first things that is done.2. If the client cannot afford or needs a different policy, is he told this promptly? If your company cannot help him with a policy, is he informed of this?3. When is the insurance plan and what it will cost talked about with the customer? This should happen after the customer explains what he needs and after the salesman has determined what he thinks he needs.4. Have all the little nasty details been explained to the client?5. How many times has the first offer been redone successfully? It should be done as much as needed to make a sale that will mean profits for you. If need be the customer can be told that your company does not have an insurance plan to suit them.Where to find an Insurance Sales Training ProviderSo you already know what you need to train your sales team to make better sales. Try to look for the following things:Published PR reviews
Referrals and references
Case studies and testimonials with proper verification
Guarantees of ROIAfter you find some through these qualifications and meet with them - see what the rest of the guys and gals think of them and let them help you choose the keepers.Watch the applicant and see that he is comfortable and willing to spend time with the whole team.If you need insurance sales training, the best thing to do is find the one that is right for you and get it. It will make a big difference in the future of your company.

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