what do prospects want to know

First, let's consider what Prospects DON'T want to know or don't care about:1. Who the President of the company is and all his years in the industry.2. That the facility is located in "Trump Towers" on the 20th floor.3. That 24/7 toll-free help is always available.4. That they've been in business 10,15,20 years.5. That the product uses the most natural, exotic plant ever found that will cure anything from cancer to bunions.6. That Shaquille O'Neal, A-Rod, or Brett Favre uses it and recommends it.Okay, get the idea? All of these things can be covered later when you are training them as a new enrollee.What the Prospect wants to know is pretty simple, really.1. What is it?2. How much can I mke?3. Can I do it and what do I have to do to make that kind of money?Again, everything else falls under the category of training & mentoring. These are the things you want the Prospect to know and be clear about in your first approach. Don't roll an avalanche of facts all over them. You'll just confuse them. A confused mind will always say "No." Have you ever come away from a 3-hour presentation in a state of information overload? Me, too.Let's use an example of providing this information using a nutritional company. You can tailor this for any type of business.Hi, Joe.Listen, I've partnered with a great company recently. You might or might not be interested. When would you have a whole minute, 60 seconds, to hear about it? [Okay, you've put them at ease. You're only going to take one lousy minute of their time. And they'll probably listen to you right then.]Okay, great. Our nutritional company has developed a breakthrough product that makes you feel like a million bucks, look like Tom Cruise (or Nicole Kidman) and you just have to drink one ounce a day. [Answers the question: "What is it?"]You can make anywhere from $500 to $5000 a month or even more. [Answers the question: "How much can I make?"]All you have to do, is just find someone [or 3 people or whatever] like yourself who wants to look good, feel good and make a lot money. Don't change anything you're doing now. Just recommend it like you do your church, favorite music, or books. That's all I do. [This tells them what they have to do to make that kind of money.]That's all there is to it. What do you think? [This is the close.]This kind of super-short presentation will like prompt some questions, which is what you want anyway. This will give you a chance for a belly-to-belly talk and/or giving them promotional materials.Also, most people will think "I can do what he's just done!"How long do you think it would take you to teach your downline to make this kind presentation?Much thanks to "Big Al" Schreiter for the concepts.

Original :: what do prospects want to know