Thursday, July 9, 2009

tip to successful selling how skillful


Of course you ask questions. What I ask you is what are the quality, range, and impact of those questions?In Selling questions are critical to your survival and the size of your pay check. Develop and focus on how skillfully you ask questions. You do this by planning the questions that you are going to ask, develop a series of questions for various scenarios, so that you can move effortlessly between without becoming stilted in your presentations, make your questioning natural. If you are not sure what questions to ask, speak to the superb sales person in your organization to see how they do it, if such a person does not exist ask your sales manager that is why they are there to assist yo.How to ask a question is as important as what to ask. Asking questions is a learned skill, and is taught to Police officers, soldiers and interrogators, people that need this skill to elicit information, unfortunately it is not taught to the same degree to sales professionals, and yet it is the corner stone to how well you will perform in sales.Asking questions effectively, takes a lot of skill and is honed over time and practice, it also requires discipline, knowledge, and confidence. IN sales you do not want to come across as a prosecutor in a court of law that will guarantee your sale will flee.As you work on and develop this critical skill, start thinking about the structure, pace and the tactics you will employ to get your customers to open up and talk to you. How you phrase, position and sequence your questions will have an impact on how willing your customer is to participate in the dialogue and just how much you will learn about their needs.Here are two ways in which I have been asked the same question:- "Are you the decision maker? (Who makes the decision?). This question elicited a very short and curt response from me and put an end to the sale as it put the sales person on an awkward footing, I bought the car from another dealer ship.
- "Once you have reviewed your test drive, what will your decision process involve?" This elicited a cordial and informative response from me and the sale was made.The big difference between the two questions both trying to get the same result was that the second question recognized my role, and was skillfully delivered. Learn to preface your questions to motivate the customer to happily share information that you require this can be done by prefacing the question with an acknowledgment, for more emotive type of questions preface it with empathy.

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