What do you see when you look in the mirror? This is not a trick question. Yes you see you. I am often amazed by the amount of individuals that own and operate businesses that constantly look in the mirror and only see themselves. The world of sales and marketing doesn't operate from selfishness and conceit. Consumers today demand value and most importantly respect. Therefore several issues are most prevalent1. Operate from the other side of the mirror. Stop thinking about yourself and your business and think from the customer perspective.2. Provide value. Refrain from the folly of features speak from what is most imperative to the consumer.3. Stop speaking. Start questioning. You discovemore when you are not talking.4. Stop the tactics. Operate from a strategic perspective and the driving force of your organization.5. Engage the client. Seeing from the customer's eyes means providing them abounding customer service.6. Surprises. If you do not want any, mystery shop your own organization similar to a customer. Ensure service and support permeate the organization.If you take just a few moments each day to envision issues from the client perspective you will create better returns and more revenues. Seeing things from the eyes of the customer alters perspective and initiates better value. What do you see when you stare into the mirror? To be more aligned with customer value ensure you always seek to view the customer first before you take a look at you and your business.?2010. Drew Stevens PhD. All Rights Reserved.
Original :: look in the mirror from the customer
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