Thursday, March 4, 2010

5 classic sales closes


The closing of a sale is like the conclusion of a carefully staged play. All the parts of the sale come together at the end. If the presentation is carefully staged, the sale will close naturally and organically. Here are 5 Cool Ideas for classic closes.1. The "Two Bags of Cookies Close" works with multiple decision makers.
Although almost all sales have one influential buyer, sometimes the salesperson will identify two or more people as decision-makers. In these cases, it may be beneficial to use the "Two Bags of Cookies Close," which means that when dropping off a box of cookies or a bag of bagels to your prospect that you also give a box or bag to your prospect's associate. Always tryto network "5 deep."2. The "Flinch Close" can be a dramatic finish to the sales process.
The "flinch" is the customer's dramatic and usually artificial recoil upon hearing your price. Instead of apologizing or reacting to the flinch, look the customer in the eye and say something like, "this price is a terrific value and you will be very happy when you take delivery on this product." A second way to use this technique is for you to flinch when the customer makes an unreasonable suggestion. If the customer asks for the product in white, you might smile and loudly say, "White! Really? No one's ever asked me that before? Everyone's been so happy with black."3. Use the "Alternate Choice Close" to shape customer preference.
Two many choices can confuse a prospect. An "Alternate Choice Close" encourages the customer to choose from limited options. "Would you like to take delivery this Tuesday or next Tuesday?"4. You can turn the prospect's negativity into the "Fear of Loss Close."
Recently, a basement-waterproofing vendor tried to scare me into buying his service by forecasting a devastating flood in my home. Sales people should never speak badly about the competition or try to scare customers. Strong sellers, however, know how to use "the shadows" to motivate certain prospects to make the right decision. If the insurance prospect keeps talking about providing for loved ones after his death," it's okay and even strategic for the seller to say, "I know that you don't want your loved ones to suffer needlessly."5. The "Quality Close" will help prospects see past most objections.
If a prospect blanches at your price or high maintenance fee, be assertive and remind him or her that quality does not come cheap. Use language like, "I appreciate your concern. Of course, our product is still quite a bargain" and "High-quality is always in fashion."

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