sales success mindset how to sell

Everyone is looking for success. Why?We are convinced it is the shortcut to happiness. Forget the pursuit of happiness, we want happiness...and success is how we plan to get it. Assuming that success is determined by reaching goals that we have for ourselves, and assuming that happiness can be derived from success (an assumption which should not always be trusted), I'm going to share a 3-step strategy for achieving sales success (and your income goals) in such a way that it boosts your self-confidence, your personal freedom, and possibly, your happiness.Sales Success Mindset Step #1 - Sell yourself on yourselfIf you have ever struggled with self-confidence, you know how it feels not to hae the confidence to take on a big project, make a cold call or make a big speech. Self-confidence is absolutely necessary for success in business, relationships, your career and your life.In my coaching practice, I found that limiting beliefs about the implications of ones past history, experiences, and lack of achievement have a great deal to do with lack of self-confidence. By carefully examining your past experiences, you will find that you have greatly overlooked many of the skills you have, gifts you have displayed, and the wealth you have built in your intellectual pursuits, your social networks and your life triumphs.My coaching clients have learned to call this "the Wealth Capital Matrix". As you learn to appreciate your "wealth capital matrix", you'll realize that you are more valuable, more esteemed, and wealthier than you thought you were.Sales Success Mindset Step #2 - Sell yourself on sellingSelling is one of the greatest ways to contribute to the well-being of the people around you. It is the single skill that is most commonly found in the background of business leaders, political leaders and professional achievers in our communities. Selling teaches you how to think like a deal maker because you have to understand and empathize with a buyer before you can successfully sell them on an idea, a product, or a service.This empathy is the foundational building block of effective persuasion. If you can learn to empathize with another human being, you can learn to match them effectively to what they need to solve their problems, and get paid for doing so. That is the essence of selling.Every CEO, every hospital administrator and non-profit leader has learned to sell effectively as a basic pre-requisite to their attaining positions of leadership. Realize that if you have negative feelings about selling, you have not been exposed to the reality of just how much sales professionals have contributed to the lifestyle that is enjoyed today in economically developed societies today.Sales Success Mindset Principle Step #3 - Bundle your Wealth Capital Matrix into the saleNo matter how poor your product is, or how unreliable your company is, you can learn to sell them successfully to the marketplace. The secret is in the bundling of that sale.Take for example a used car salesman selling a somewhat mediocre car. If that used car salesman also represented the best, most reliable and most responsive service department in the city, he would find a lot of takers for his admittedly mediocre automobile product.To understand the power of what I'm sharing with you let's take a closer look at your wealth capital matrix. It consists of:Spiritual Capital
Social Capital
Intellectual Capital
Financial CapitalIn my executive coaching work with sales professionals, I emphasize the boundless possibilities in selling performance when you actively bring your wealth capital matrix into the transaction as part of the deal.In other words you would be saying,"I know this product, on the face of it, does not appear to you to be the best deal. But every client who buys from me gets 24 hour access to me, my business network, my million dollar resource directory, access to my client-only website with 200 help guides and the best personal service guarantee in the Denver metro area."Suddenly, you have bundled the product or service you sell with something that no other sales professional in your industry, company, or department can offer - your wealth capital matrix. Now you can offer a unique selling proposition like - "The Denver Real Estate Agent with the Largest Personal Network of Commercial Property Buyers".If you've found this little guide useful, I encourage you to share it. Everyone has a wealth capital matrix. I hope you leverage yours to the best of your ability.

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