my professional selling skills what are

There have been many sales coaching seminars based on this question. These seminars tell you that needs are customer specific, industry specific, situation specific. I have heard that needs change over time, or change based on the economy. Professional Selling Skills require that you uncover and fill needs, the would be difficult if they were changing all the time.I was once taught that customer needs are dependent on the product or service you are selling, Baloney! The true customer needs have always been what they are now. It has to be that way, or no one would sell anything to anyone. Think about it, if needs were not consistent you would have to reinvent the selling process for everyroduct and for every industry and for every market! No, needs are needs and the true customer needs will never change.Needs will be expressed in many different ways, and you must learn how to identify these nuances, this is one of the basics in closing sales techniques. Learning this is quite easy once you know the three true customer needs. Let us review some of the things that customers tell us they need:Our organization needs to save money, we need to cut costs, we are under a deadline, I need to get this done under budget, I need to see a significant improvement, we need to get in production now, I need increased output, I need decreased waste, time I said time is the important thing, etc.The truth is customers do not need any of these things. They only need these things to get what they really want. I mean how many people really care, in their soul, about deadlines, processes or corporate anything? Again, if they did then customer needs would be changing all the time. Needs would be a function industry and what changes the industry has experienced. Economics would be constantly changing needs, mood would change needs, weather would change needs, and the alignment of planets would change needs. No one would do business with anyone. No, your customer's needs have never changed and never will. Your customer just does not know that these stated needs are really linked to true needs deep within. When you use professional selling skills, you will tie everything together.There are only three true needs:To get paid - you will fill this one most of the time. It can take many formsTo get a date - unless your are Match.com or eHarmony you do not have to worry about this oneTo stay alive- unless you are selling weight loss, exercise or pharmaceuticals do not worry about this oneI will say it again; you do not have to worry about number three. The second need might come into play, seldom does.So why is everyone's need the same, "to be paid?" Well, being paid takes many forms. People accept many forms of legal tender, because most forms of payment lead to the one everyone wants: money, moola, scrila, dough.Think about it. If a customer gets a promotion, more money, if a customer gets recognition, might mean more money, if a customer saves money, more money, if a customer keeps their job, money. When you connect the purchase of what you are selling to saving money, getting recognition, getting a promotion, or just making their life easier, then you have closed a sale. What a customer really needs is to be paid!

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