7 selling tips for powerful sales copy

You have this fantastic product right. It has fabulous features, delivers a ton of value and it's priced right. So why haven't you seen the sales you thought you might? Odds are you simply doing what most advertisers do and that's sell features instead of selling benefits. The next time you're putting sales copy together or organizing an advertising piece, keep these 7 selling tips in mind.1. Promote one product at a timeEven if you have other hot selling products never try to save on advertising by promoting more than one product at a time. The idea is to make it easy for the consumer to say yes to a sale. Don't offer alternatives that can detract from the product you want to promote. Kep upsell material out of view until the consumer has committed to buy.2. Benefits sellThe old saying "sell the sizzle not the bacon" still holds true. Lead with benefits that answer the question "what's in it for me". If you're selling a diet product, the feature is losing weight but the benefit might be something like "Fastest way to fit into that sexy black party dress". Let the buyer visualize the benefit.3. Speak in their languageDirect marketing is all about carrying on a conversation one on one. Know your audience and speak their language. Use "you" and "yours" and keep it personal. If you're targeting women then you want your ad to have a feminine voice and of course if target is men then it should be masculine.4. Get specific with claimsJust making general claims that include words like fast, best, extraordinary, amazing and so on do not grab the attention or provide any credibility to the reader. Rather than claim fast weight loss get specific with "You can lose up to 12 pounds in just two weeks". Now you've explained just what "fast" means.5. Play to the emotional sideThis is very similar to stressing benefits but it's worth mentioning. People usually make an emotional decision to buy and then seek out reasons to justify their emotional decision. Paint a mental picture of the benefit and make that emotional connection as fast as you can. Then follow up with the facts that allows them to validate their decision.6. Everybody else loves itWe are social animals and the pack is very important to us. If we are on the edge of buying something and then see that lots of other people have bought it and love it then they have just made up our mind. Real endorsements are very important. Amazon.com considers the buyer reviews to be the number one driver of sales even over price.7. Match the product with the marketThis is not so much about writing copy as it is getting the copy in front of the right crowd. Make sure your investment in advertising is hitting the right eyeballs. If you're doing a weight loss for women email campaign, and the list you rented is mostly guys interested in sports, you aren't going to be very successful. Know what your advertising dollar is buying you.Follow these selling tips religiously and get ready to sell a ton. Just remember you're selling to one person at a time and write your copy like you were having a conversation with a friend.

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