Create Clients for Life With Low Pressure Sales Techniques

Low Pressure Sales Techniques and the Problem Solving ApproachSales are the bottom line of any money-making business, be it online or offline. In order to make money, a sale must occur. Professional selling has taken on a new dimension. Today, you see more low-pressure sales techniques along with a problem solving approach. This shifts the focus from making a single sale into building a client for life.Out With the Old Techniques, In With the New TechniquesThe old sales techniques revolve around tricks, gimmicks and techniques of pressure, persuasion and coercion. The key to traditional selling is constant pressure and relentless attempts to convince the buyer to purchase.You may achievehort-term success, but it comes at the expense of the relationship. These techniques leave a bad taste in the buyer's mouth. The same buyer will be reluctant to work with you next time around.On the other hand, a problem solving approach focuses on building relationships with customers. The techniques involve discussing the prospect's problems and describing a path that will eliminate those problems.You need to have an open mind; sometimes that best path doesn't involve your product or service.As a salesperson, you become the facilitator to empower the customers to solve their problems through the best products or services. A genuine concern for your prospect's wellbeing builds trust and encourages repeat sales from the customers.The Advantages of the New Sales TechniquesBuilding relationships with customers and having an open mind as to the right solution removes the pressure in the selling. Customers will be more open and honest with you, if you can show them you have their best interest in mind.Further, you build clients for life and in the end sell more with less effort. The new sales techniques do not only improve sales performance, but they also add prestige and dignity to the sales profession.Selling Through the Problem Solving ApproachWhen using a problem solving approach, you spend time understanding your prospect's problems, needs, want and desires. You know that in order to help your prospect, you must understand their problems are and how your products and services eliminate those problems.Armed with the necessary information, the salesperson can have a meaningful discussion with the prospect. A discussion about solving their problems and which products and services will do that. In the discussion, the focus is on solving the customer's problems rather than highlighting the products or services. Your prospect is much more likely to maintain interest, if it is all about them and their needs.Customers are smarter, better informed and more jaded than ever before. Manipulation and strong-arm tactics will not build long-term relationships. Buyers value trusted business partners and long-term relationships because in the long run they are less expensive and more productive than changing suppliers.As a salesperson who wants to improve sales performance, you should take a problem solving approach to build long-term relationships and clients for life.

Original :: Create Clients for Life With Low Pressure Sales Techniques