Sunday, January 10, 2010

bad habits can break sales


Retail clothing sales can be an unforgiving business. Even if you have good sales process you can still blow sales with bad habits. Here are some small ways you can put off customers that were ready to buy.Number one is poor hygiene. First impressions are huge when it comes to sales. Your appearance plays a massive role in. You do not have to be Brad Pitt or Angelina, but simple hygiene goes a long way. Unshaven, grungy teeth, body odor, wrinkly stained clothes, and messy hair are just a few things customer will pick up on instantly. No one is going to spend much time with a stinky sales person. Taking the time to properly care for your hygiene is a way of showing respect for your customes and fellow employees.Number two is laziness. When a customer walks into store you should appear busy. There are always plenty of things to do in a retail store, such as putting items back on clothes hangers, re-organizing racks, sorting products, and stacking unused hangers. If you are just sitting at the counter on your butt it sends the message that you do not care about your job they will assume you do not care about them.Number three is being unprepared. Nothing is more aggravating for a customer than trying to get information from someone who does not have any, but is trying to pretend that they do. The more you know about your product or industry the more sales you will get. This is the key to building confidence and trust with a customer that is essential for a sale to take place. Additionally you need to know your way around your store. It may seem obvious to you, but for someone who has just come in your store is a maze of store displays and clothes hangers. If a customer has to follow you all over the entire building because you do not know where a specific item is or even if you carry a product you willNumber four is nervous habits. Constantly biting your lip or fidgeting with clothes hangers while a customer is talking to you can drive customers away. Sometimes we do not even notice we are doing these things ourselves and it can be hard to break these habits. One way is to have fellow employee keep an eye out while you are dealing with customers and help remind you with a subtle hand signal, clearing of the throat.

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